Viral Video Campaign for Morson Essay Example | Topics and Well Written Essays - 2750 words

Viral Video Campaign for Morson - Essay ExampleBeing a video that can easily be divided over the internet, a viral video has a capability of reaching many people. This hence positions it on a better place to advertise and mart a company. Any organization can benefit from viral video technology especially if it gets the right team to do the work. E-commerce is thus in a new league of operation. In a group of four, our assignment on the creation and publicity of a viral video which would see the marketing of Morson foreign successful began by planning on how we were going to do the assignment. This is because we believed in the ideologies of good plan for a successful work piece. Upon coming up with a work plan, we began by brainstorming on the best methods which would be used in the practical process of coming up with the viral video. A issuance of methods were proposed but we settled on imagery and animation. This is mainly because these two methods adapt excellently on the inter net and has a special feature of diversification. In grouchy for the purpose of E-commerce, the two methods are very crucial in both advertising and marketing. One of the goals of making up the viral clip was to market the recruiting serve of Morson International which is both a recruiting company and an engineering consulting firm. Publicizing it on its recruitment services was the main agenda of our assignment. After identifying the two methods, the ideals of what to next practically depended on Morson. The story line to be put on the board was supposed to be verified by Morson. Morson added that Arabic language be corporal in the storyline as they intended to change their website some day in Arabic. Working on the video began by using a shoot down mx platform. A scintillate is simple and very flexible hence it was of great importance here. The parts were animated and imagined in a sequential trend beginning with graduate man, end contract, fired man, magic lamp and then ge nie scenes. The second phase of this video making included introducing the images that described the company. The animation and imaging were successful and now uploading the content was the remaining thing. The content was uploaded and of which it was translated in Arabic and English. The finished video clip was given to Morson who upon keenly looking at it, a feedback was given. The feedback required some changes which among others included having a proper timing. The proper timing would accommodate both slow and fast readers. This aspect was to enhance message deliverance to everybody in the fairest way. The last slide was also changed to put more emphasize on the morson.com instead of morson.com/recruitment which would only sell the recruiting department. Grammar was perfected especially in those areas where it seemed wanting and some parts which portrayed a wrong message like the fired man were removed. An Arabic voiceover was also considered and how to mix the corporate overvi ew and aspects of a viral clip were analyzed and fixed. Upon fixing all the recommendation by Morson, the Arabic voice was recorded and a background sound which accentuated understanding was played. The flash was completed and handed to Morson for publicizing it. Considering that the creation of the video was a major part of the assignment, optimizing its search over the internet was equally important. This was to be both by us and Morson who uploaded it on YouTube. At the end of the